Build-A-Bear hosting 'Pay Your Age' day in June

Stores were forced to close after they were overwhelmed by queues. Credit PA

Build-A-Bear Workshop is bringing back its popular promotion.with some limitations.

Hopeful participants have until Sunday to sign in to or make a Bonus Club Member account and fill out a "birthday profile", which will allow them to enter the contest, the company said.

The 10 lucky individuals who win the birthday party experience, must redeem the prize in the next 12 months.

Most furry friends available for purchase are included with the ticket, with some exclusions.

It appeared that the nationwide promotion backfired past year as huge crowds gathered at different locations in order to create a customized stuff animal.

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Lastly, once you do all that, you'll be able to enter for a chance to receive a Pay Your Age ticket or even win a birthday party experience valued at $250.

This year, the toy company is changing things up.

This year the St. Louis company is limiting the promotion to 200,000 tickets in the U.S., Canada and the United Kingdom from June 24-28. People have until June 16 for a chance to get a ticket to the Pay Your Age event. Those who entered will receive an email by June 21 on whether they were given a ticket or not.

The company is also continuing their Count Your Candles birthday program.

"Per local authorities, we can not accept additional guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns", the company said in a message on its website past year.

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