Apple spending USD 500 mn over Arcade gaming service

Apple Spending Millions of Dollars To Secure New Games for Apple Arcade

The service will launch in fall and, by the looks of it, the company is now investing heavily into making it successful: according to a report from The Financial Times, Apple is pouring in no less than several millions each in over 100 games.

For a monthly fee that has not been disclosed yet, the users will be able to play any game in the Arcade's catalog without making any other additional purchases, without encountering limited levels or ads. In fact, as gamers become more tired by the inordinate advertising and demands for in-app purchases, Apple is uniquely positioned to offer a breath of fresh air in the form of quality games that make no financial demands on users other than a flat monthly subscription fee for the service as a whole.

When Will Apple Arcade Launch? Brands like Disney, Konami, Sega, as well as smaller shops that have done well in Apple's App Store like ustwo (which developed the hit game Monument Valley ), are all said to be taking part in Apple Arcade.

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If true, Apple Arcade's budget would be half of Apple's current TV and films streaming budget, which is reportedly $1 billion. Apple is following suit, locking in developers with exclusives that will only permit developers to release their games to PC and consoles such as Nintendo's Switch or PlayStation after several months of exclusivity on the Apple Arcade.

Reports from the Financial Times suggest that the company could be investing as much as $500 million into the service.

The analysts are basing this on the presumption of the platform reaching 29 million subscribers paying $12.99 per month by 2024. It seems that the Cupertino giant doesn't see these platforms as directly competing with Apple Arcade, at least not in the same way as Google Stadia and other subscription services. They're downloaded and installed on the device, not streamed, which means they can be played offline. There's no word on what the service will cost when it launches later this year for iPhones, iPads and Apple TV. HSBC analysts assumed Apple is looking forward to make more or less $400 million in Arcade revenue in 2020 and from $2.7B to $3 billion, by 2022.

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