YouTube Premium and Music launch in India with competitive pricing

Why You Tube Music Premium Would Get My Money Even With So Many Competitors

"Music from India has always been so much more than just the audio".

Individual subscriptions are priced at Rs 99 per month while family subscriptions cost Rs 149 per month. YouTube Premium is only slightly higher than Spotify's subscription rate of Rs 119 a month. Besides, there is the advertisement-led free version. The market is quite crowded with a dozen home-grown and global music streaming apps that offer free and premium services. Another highlight, of course, is the arrival of YouTube Premium, which offers an ad-free viewing experience - among other things like background and offline playback. A family plan costs R110/month and offers a free one-month trial. Your purchased music, uploads and playlists will remain accessible in Google Play Music as usual. Like YouTube Premium, it has a three-month free trial. Spotify launched without a license for Warner Music Group's Warner/Chappell publishing arm leaving a dent containing some of the world's most popular music missing from their platform. YouTube Music Premium subscription allows the users to play songs and videos in the background with the YouTube Music app. YouTube has launched YouTube Premium, YouTube Originals and YouTube Music in India from tonight - the services were launched globally last June.

Starting today, YouTube is expanding its operations to more regions across the globe. That's why serving music in India is a big business.

The number of consumers across online streaming apps grew 50% to reach around 150 million in 2018, according to a EY-FICCI report released yesterday.

What are the USPs of Youtube Music?

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99
YouTube Music launches in India to battle it out with Spotify et al

What changed their mind now?

YouTube Music and YouTube Premium have joined Google Play Music and Google Play Movies service list. Some users, including myself, have also reported having to go through more than one ad roll before we can get to the video. "Whether you want to listen, watch or discover, it's all here", Google India said. The main method through which YouTube earns money is through advertisements.

To personalise the experience, Google asks you to pick some artists you like - similar to how you personalise the experience on Spotify, JioSaavn or any other top music streaming application.

And it should also be noted that audiophiles who are in search for new content might also favour YouTube Music for it's range of diversity. Barely two weeks after the launch of Spotify, Google has jumped right into the mix with the surprise launch of YouTube Music in India. This challenge exists because Indians are accustomed to getting free music streaming services (but with advertisements).

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