Apple will launch its Netflix competitor on 25 March

Alongisde the services that are being announced it's likely that we will also hear more about iOS 12.2, the update that will bring with it support for HomeKit-compatible TVs.

The glasses will work as an accessory to the iPhone, acting as a display, while the handset takes care of computing functions, Apple analyst Ming-Chi Kuo was quoted in several reports. Apple is also planning to unveil a subscription news service at the event, as BuzzFeed previously reported, which would come after the The Wall Street Journal reported the company has ran into issues negotiating with publishers over terms that would allow it to keep half of the revenue from subscriptions.

Apple has reportedly invested more than $1.3 billion into its video streaming launch, including a signed partnership with Oprah.

The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content, Bloomberg News had reported last month. It has also been snapping up rights to exclusive content, including The Elephant Queen, a wildlife documentary from acclaimed filmmakers that debuted at the Toronto Film Festival a year ago.

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Apple has also officially put out the event tagline which says "It's show time" and also has sent an animated countdown GIF.

Apple acquired the digital magazine app Texture previous year, which enables you to read a huge number of publications for a single monthly fee, a bit like a music streaming service.

But the company's next big play in the hardware space is expected to be an augmented reality (AR) headset. But it's been a while since one of these has focused largely on services, with a 2015 Apple Music event perhaps the best recent example.

Mr Cook has made no secret of what he sees as the massive potential in AR. "Now we're going to finally figure out what the hell Apple's doing".

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