LG announces world's first roll-out OLED TV

The back consists of a bunch of horizontal slats raised and lowered by a pair of arm to either side.                  Sarah Tew  CNET

LG Electronics (LG) is defining the next generation of television at CES® 2019 with the introduction of the world's first rollable OLED TV.

The LG Signature OLED TV R (model 65R9) will go on sale later this year, the company promises (although a price has not yet been cofirmed). Headlined by an 88-inch 8K OLED TV, the lineup will feature a new intelligent processor which will allow for 'a higher level of AI picture and sound experience quality.' LG's will also be the first TVs equipped with HDMI 2.1 ports, which support high frame rate (120fps) video.

A prototype was demonstrated by LG on the CES a year ago, so a series was now model have already been expected.

The company plans to release the premium TV in the Korean market this year and expand overseas afterward. "We will expand the sales ratio of large OLED TVs".

LG has not said anything about the pricing yet. The new display has a lovely design with great features and built-in sound system.

A demonstration showed that the 65-inch (165 centimetre) screen could disappear completely into the base, extend just part way to display photos, act as a control screen for smart devices, or rise completely for full viewing. LG is also including the very latest version of WebOS, something that will include support for Amazon Alexa, with LG also adding in Apple AirPlay 2 and HomeKit integration.

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On the far right, you can see LG has created a new Dashboard page to keep track of all the connect devices that can interact with the TV.

As can be seen in the video, the screen itself can be suspended at different heights.

LG are also using the deep learning capabilities to enhance sound quality.

LG is keen to make the TV the centrepiece of a connected living room and is leading the charge when it comes to imbuing its TVs with third party smart assistants.

With the introduction of LG SIGNATURE OLED TV W at CES 2017, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen.

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