Amazon’s IMDb Launches Free Ad-Supported Movie, TV Service in U.S.

IMDB Freedive

The free, ad-supported streaming video channel can be viewed on laptops, smartphones or on a big screen through Amazon Fire TV devices.

If a title is available to stream on the new service, you'll see a "Watch for free on IMDb Freedive" button on IMDb's desktop site that will launch the movie or show on your computer. Customers don't need a subscription to enjoy Freedive content, but they do need either a Fire TV device or a computer to access the content through IMDb's website.

Films featured at the top of the home page on Thursday included "Memento", "True Romance", "Awakenings", "The Last Samurai" and others.

IMDb had already been featuring short-form original series, trailers and celebrity interviews for years. Of course, the movie database part of the site remains unchanged. The content is from the global movie database, or IMDb, which Amazon owns. No time frame for that anticipated expansion was provided, however.

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The premise behind all of these services is the same: to offer a free, ad-supported complementary service to premium services like Netflix, Hulu, and HBO.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb.

The catalog of available titles, which includes recent TV shows such as "The Bachelor" and "Duck Dynasty" and classics such as "Dallas" and "Gilligan's Island", will continue to evolve, IMDb said. Presently, Freedive is only available for the U.S customers.

The company spent heavily to produce and acquire streaming-video content including critically acclaimed shows such as "Transparent" and "The Marvelous Mrs. Maisel".

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