LG unveils incredible 65-inch "roll-away" 4K TV

Rolled up the screen completely disappears.                  Sarah Tew  CNET

We've been consistently impressed by LG's OLED TVs in the past, since the panel technology produces flawless black levels and impressively wide color gamuts based on our lab tests. Unlike other smart TVs, the LG Signature OLED TV R has a display with flexible screen technology, which easily allows the screen to roll up and roll back out. To be called the Signature OLED TV R, the television has an ultra-thin, rollable display that disappears into a box at the press of a button.

The company's first consumer rollable OLED display is being showcased at CES.

But for people who can afford it, the rollable "TV of tomorrow" is likely to prove very desirable indeed. We'll see how the three new TV models are received later this year.

Full View delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism.

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LG said the Signature TV is powered by its second-generation Alpha 9 processor and deep learning algorithm. This enables specific tasks that don't require a full screen, including checking the time and weather, and viewing family photos.

Built on a concept unveiled last year, the 65-inch Signature OLED TV R will be available this year for sale, the company announced on Monday at the CES 2019 here.

With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri. For convenient playback and mirroring, LG will be adding support for AirPlay 2 by Apple. However, the rollable display isn't the only impressive feature of the TV R. The base station, which holds the display is also a powerhouse for audio consumption, equipped with a 100-watt Dolby Atmos speaker for impressive built-in audio.

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