Kendall Jenner's 'Brave' Announcement Earns Mixed Reactions On Twitter

Kendall Jenner Announces Proactiv Endorsement Deal After Promising To Share Big Secret

But instead, Kendall Jenner's revelation on Sunday (January 6) was that she was the new ambassador for Proactiv, the skincare company famous for its acne treatments.

"When I was 14, I couldn't reach as many people that I can now that I'm 22".

Jenner revealed that she was the new face of Proactiv and had been battling acne!

Speculation began on Saturday after Kris Jenner tweeted that her daughter had a big announcement to make with an accompanying teaser video of Kendall talking about an unnamed topic that she said she was finally ready to speak out about. "I am so thankful to Proactiv, not only for clearing my skin, but also for understanding the impact I want to make and for sharing my story in such a thoughtful and meaningful way", Kendall added.

And a different user tweeted: "The Kendall Jenner "big announcement" thing was that she has acne??"

The Keeping Up With The Kardashians star had previously filmed a teaser video of herself opening up about an unspecified struggle that she had recently decided to make public.

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"I loved my dress and my hair and my makeup was so handsome", Kendall said.

What are your thoughts on her new campaign?

She followed it up by urging viewers to tune in to the model's Twitter feed on Sunday night for the reveal.

Do you think Kendall was wrong to hype up her Proactiv endorsement the way she did? "A lot of people have seen me struggling with acne mostly through paparazzi photos or the Golden Globes", she told People. She didn't say what Kendall was announcing, although many close followers of the Jenner/Kardashian clan believed the world's highest-paid model was going to possibly come out.

A different fan wrote: "And here I was preparing her dyke card and welcoming miss kendall jenner to the gay community and she pulls this s**t".

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