Apple to Start Offering iTunes Movies and Shows on Samsung TVs

Apple,Samsung,Samsung TVs

Apple bringing iTunes to Samsung Smart TVs is a big deal.

The inclusion of iTunes will mark the first time Apple has allowed any company to take content from its services and then present it on their own hardware.

The iTunes Movies and TV Shows app will let users access their iTunes library, as well as buy and rent new movies and shows in 4K HDR quality.

Vizio TVs will also be getting HomeKit support and AirPlay 2 but no report of iTunes for Vizio. With AirPlay 2, users can easily play videos directly from their Apple devices, iTunes and other video apps, music or photos to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri. More surprising is that Samsung smart TVs will also get the iTunes app.

Coming in as a software update in the second quarter of 2019, AirPlay 2 will allow iOS and Mac users to instantly beam images, videos, and any other content onto one's television instantly.

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Apple previously brought Apple Music to the Amazon Echo speakers.

Apple and Samsung announced a deal that only recently would have seemed unthinkable: The iPhone maker will begin offering iTunes movies and TV shows on its archrival's TV sets. Because the new feature works in tandem with HomeKit, if you have multiple AirPlay 2 TVs, you'll be able to specify the room in which you want the video to play. As for compatible TVs, Vizio notes that "the SmartCast 3.0 update is available only to eligible SmartCast TVs and displays enabled with SmartCast Home".

Controlling the volume of a TV via AirPlay 2 would be new, and perhaps there's something coming related to Apple's reference to "built-in controls.in apps, ' but playback controls on the Lock screen and in Control Center already exist".

The company is also gearing up for a big push into TV, having signed big names such as Oprah Winfrey and commissioned shows including an adaptation of Isaac Asimov's Foundation series, although its full plans for the launch are unclear.

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