Samsung's 2019 TVs to support Apple iTunes, AirPlay 2

It will reportedly be joined by Google Assistant on the company's 2019 televisions. And should the much-rumoured Apple video streaming service subsequently arrive, it now looks like it will land on smart TVs in a similar fashion. It's all the more surprising that Apple has made a decision to do this with Samsung, two companies that many consider to be the most bitter of rivals. (Recently, Huawei usurped Apple's number-two spot).

Samsung and Apple are competing companies, and it wasn't too long ago that the companies were going at it in lengthy legal battles.

Apple's traditionally restricted its software and services to its own range of hardware.

The "deal shows that perhaps Apple doesn't quite view Samsung as the enemy it used to", wrote Michael Gartenberg, a former Apple marketing executive. "Or the enemy of my enemy is my friend".

You can even play music on the TV and sync it with other AirPlay 2–compatible speakers anywhere in your home, ” says Apple. In 2003, Apple opened up iTunes to Windows PCs, which Apple co-founder Steve Jobs likened to "giving a glass of ice water to someone in hell".

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The author travelled to Las Vegas as a guest of LG. However, this is the first time that it will be possible with video services and TVs.

Apple is generally thought of as a closed system by many. "AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide", the company announced on Sunday at the CES 2019 here.

With this integration, Samsung Smart TV users can browse through their existing iTunes library right from the big screen.

What's more interesting here is the fact that Apple is also bringing AirPlay 2 to TVs meaning that you can skip on buying an Apple TV altogether since you can just beam stuff from your phone or tablet to your TV using Cupertino's legendary wireless broadcasting protocol.

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