Instagram pulls side scroll feature after backlash

A person uses the Instagram app on their phone

The tagline for the update was "Tap through posts, just like you tap through stories".

The update forced users to scroll through the feed horizontally instead of vertically, like swiping on dating app Tinder, and was reportedly so unpopular that it "was live for about an hour before it was rolled back".

Instagram boss Adam Mosseri was quick to downplay the slip on Twitter, saying that the experiment should only have appeared for a very small group of users.

Instagram has not publicly announced the change, and Instagram users at Business Insider with both iPhone and Android devices have not received the update.

Instagram says a bug is to blame for a big change that was accidentally leaked Thursday morning.

Nearly as soon as the change was made, users took to Twitter to complain and demand the return of the familiar up-and-down scrolling method.

This is NOT the Christmas gift we wanted, or needed - but the new Instagram update included a new way to scroll through your feed. "We apologize for any confusion", a spokesman told TechCrunch.

So I guess the bottom line is probably that you shouldn't screw with people's Instagram during the holidays.

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Last night, Instagram pushed out an update which brought the sideways scrolling of feed.

Instagram has used the past scrolling feature since its launch in 2010, making this change uncomfortable and unnecessary for many long time users.

After much backlash from the new update, Instagram reverted back to its original layout.

Just when you thought Tumblr and the big porn ban of 2018 had secured the bag for "Worst Social Media Update" of the year, Instagram nearly gave it a run for its money after revealing a glimpse of the new interface update that completely changes how the app works - and not in a good way, judging by the reaction from social media.

Instagram users are breathing a sigh of relief after parent company Facebook, Inc.

'Tap through posts, just like you tap through stories'. Many people were not happy.

It's unclear what exactly went wrong that resulted in the horizontal feed reaching the masses, but users can now rest assured that their feed will soon be back to the way it was.


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