Samsung takes up 20pc of global smartphone market in Q3

Q3 2018 smartphone shipments are in: how much longer before Huawei claims top spot?

According to the latest report by Counterpoint's Market Monitor service, a Hong kong based research firm, released on Friday said the global smartphone shipments in the third quarter of 2018 saw a 3% decline compared to the number of shipments in the third quarter of 2017. Samsung, no surprise, is still the king of the global smartphone hill. "Samsung is losing ground to Huawei, Xiaomi, and other Chinese rivals in the huge China and India markets", said executive director Neil Mawson, adding "Samsung must solve its China and India problems before it is too late".

Chinese players continued their growth trajectory with strong performances in markets outside China.

Although the developing markets such as those in India showed substantial growth, it was not enough to compensate for the decline in developed markets like those in China, USA and Western Europe, which account for nearly half of global smartphone sales.

To be precise, Samsung has shipped 72.3 million smartphones globally in Q3 of 2018, which is a drop from the smartphones sold previous year for the same quarter, i.e., 83.4 million units. Apple shipped just under 47 million iPhones. It holds 13 percent of the total market shares, a 3 percent increase from past year.

Though retaining its market share lead at 20% lead, Samsung was the biggest loser, with shipments of its phones down 13% to 72 million devices and Huawei landed in the second position behind Samsung, shipping 52 million handsets for 15% overall market share. "The brands will further expand outside China as they push into Asia Pacific countries and Europe".

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The top ten smartphone brands captured 79 percent of the market, leaving over 600 companies competing for the remaining 21 percent. IDC points out that Samsung's dominance in the smartphone space is under pressure "from all directions" thanks to the rapid growth of competitors emerging markets.

Counterpoint's report says that because emerging markets are under-penetrated, they have a smaller smartphone base and can not offset the global decline.

Going forward, IDC expects the Chinese smartphone market to return to "flat growth" next year.

Xiaomi once again grew its share to a new company high capturing 9.7% of all smartphones shipped worldwide in 3Q18.

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