Whatsapp will no longer be ad

Whatsapp will no longer be ad

Furthermore, according to Mr. Daniels, the move will allow businesses to reach WhatsApp users around the globe-and with billions of users using the app daily, it's definitely a market Facebook wants to exploit.

The Economic Times from India spoke with Chris Daniels, the vice president of WhatsApp, and he revealed that the company will go ahead and start putting ads in the "Status" feature of the app.

Previously WhatsApp charged an annual $1 fee to users after their first year using the service, but this was abandoned in 2016. For instance, Facebook CEO Mark Zuckerberg's bullish goal to monetize WhatsApp has driven away the company's original cofounders. WhatsApp users in India will start seeing ads in Status. Facebook's native advertising system would reportedly serve as the backbone for ads in WhatsApp. Mobile ad monetization on WhatsApp could grow increasingly important as Facebook struggles with slowing sales growth.

Recently, WhatsApp also said that it will appoint the head of India operations by the year-end. The company introduced ways for the service to make money from businesses earlier this year.

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WhatsApp has always been ad-free and uncompromised, while that is good for users it also means that the app generated nearly zero revenue.

Messaging apps like WhatsApp and Facebook Messenger have become an integral part of modern day communication between people around the globe. By default, Status updates are visible to a user's contacts for 24 hours before they disappear. They even stated, "you can still count on absolutely no ads interrupting your communication". This section is inspired by Instagram Stories allowing users to share text, photos, videos, and GIFs.

"Targeted advertising is something that's not making me happy", Acton said in an interview ack then. In markets like Kenya where WhatsApp is used more than Facebook or Instagram, serving ads on this platform would make more sense for advertisers than any other platform.


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