Weight Watchers has massive shake-up - and are now all about 'wellness'

FILE In this Feb. 7 2018 file image distributed for Weight Watchers Weight Watchers President and Chief Executive Officer Mindy Grossman speaks at a global employee event in New York. Weight Watchers is trimming its name to just two letters WW. The

Forget watching your weight.

Weight Watchers is its dropping its brand name in exchange for something slimmer: "WW".

Weight Watchers has always been known as a surefire way to drop pounds.

"No matter what your goal is - to lose weight, eat healthier, move more, develop a positive mind-set, or all of the above - we will deliver science-based solutions that fit into people's lives", she said.

Over the past few years, the company has ridden a boost from billionaire media mogul Oprah Winfrey, who bought a 10-per-cent stake in the company in 2015 and signed on to its board of directors. The wellness mainstay of "clean eating" and its fixation on healthy foods are just euphemisms for dieting; while you would never see a wellness company use diet as a verb, wellness culture continues to be preoccupied with health while pretending size has nothing to do with that obsession (paywall).

Northwestern Memorial Hospital dietitian Bethany Doerfler said she finds the switch encouraging.

Powerful quake measuring 7.7 magnitude hits Indonesia
Indonesian television showed a smartphone video of the wave rising above the ground floor of a building as people run and scream. Powerful earthquakes jolted the Indonesian island of Sulawesi on Friday, damaging houses and killing at least one person.

EU, Iran set financial 'vehicle' to ease trade between them
US Secretary of State Mike Pompeo has also slammed EU's "counterproductive" measure to bypass US sanctions on Iran. The crux of the 2015 nuclear deal , negotiated over nearly two years by the administration of former U.S.

Eerie scenes as floods leave hundreds of fish scattered across road
A hydrologist says most areas of the Carolinas have seen the worst of the flooding but people need to remain cautious. In neighboring SC , new evacuations were ordered as the town of Nichols was completely inundated by water.

Since Grossman, formerly of HSN, took over as the company's CEO previous year, WW has done a solid job of making the company's programs more exciting for a broader base of people. "I think it's ultimately educating people that yeah, we have growth, but there is some cyclicality to the business", she said.

The name change comes during a strong run for the 55-year-old company. Instead, she said, customers need help becoming healthier.

Along with the name change, WW announced a WellnessWins rewards program "for small, everyday behaviours" such as tracking meals, activity and weight. WW will now partner with meditation and mindfulness tool Headspace, which will be incorporated into WW's mobile app starting October 4.

"A journey of health, with no beginning, middle or end".

Their app is now configured to look at various parts of a person's overall fitness and wellbeing, rather than just the numbers on the scale.

Related:

Comments

Latest news

Brett Kavanaugh unwilling to answer questions on FBI investigation, Mark Judge
Kavanaugh avoided answering when asked by Democrats whether he would ask for an FBI investigation into Ford's allegations himself. Joe Manchin III (D-W.Va.), held a brief meeting in a private office in the Capitol building after the hearing.

Let Lady Gaga Uplift Your Spirits With A STAR IS BORN's "Shallow"
Gaga wrote " Shallow " with Mark Ronson , Andrew Wyatt , and Anthony Rossomando , and co-produced it with Benjamin Rice . All the music is original and was recorded live.

Silent Opportunity Mars Rover Spotted from Space
The dust storm limited sunlight on the planet , forcing the solar-powered rover to go into a hibernation mode. Now it is for the first time since the end of the storm found with orbit of Mars, writes naked-science.

Julie Swetnick, new Brett Kavanaugh accuser, comes forward with disturbing affidavit
And the openly undecided one - Flake - indicated that he may never be fully comfortable with what he ultimately decides. GOP Senators on the committee believe they have enough votes to advance Kavanaugh's nomination to a full Senate vote.

SC lifts ban on women entering Sabarimala
Justice Indu Malhotra , the only woman in the five-member judge bench dissented the ruling of the Supreme Court . However, he said that the UDF would accept the verdict as everybody is obliged to abide by the court orders.

Instagram co-founders resign from Facebook
Analysts say the tension between the executives was likely about maximizing Instagram's revenue generating potential. Since then, the service has grown to more than 1 billion users and has of course added plenty of advertisements.

Samsung unveils its first triple camera Smart phone Galaxy A7
It has a 2.5D glass back design, 7.5-mm body and a side fingerprint sensor which has been integrated into the power button itself. The Galaxy A7 has got an ultra wide lensthat allows one to capture unrestricted wide-angle photos, hesaid.

SEC files complaint against Tesla's Elon Musk
District Court in Manhattan says that Musk had not discussed or confirmed key deal terms including price with any funding source. Following that morning's tweets, Tesla stock rallied 6 percent before trading was halted for more than an hour.

Fortnite's Most Successful Month Ever Was August 2018
It is important to note that it is possible to unlock additional styles for Drift and Ragnarok skins even after season 5 ends. Incredibly, the month was the biggest ever for the game, potentially thanks to the addition of new weapons and changes.

Dutch police arrest 7 men suspected of plotting major terror attack
The men were looking to obtain AK-47s, hand grenades and raw materials to make bombs and were seeking firearms training. They say the investigation had to be accelerated because of the suspects' "advanced preparations".

Here's Where Bill Cosby Spent His First Night in Prison
Bill Cosby has been sentenced to 3 to 10 years of state prison along with a fine of $25,000 plus the costs of prosecution. Roughly 60 women have come forward to say the disgraced comedian committed sex crimes against them, including rape.

Red Dead Redemption 2 File Size is Massive
Red Dead Redemption 2 will be playable entirely in first-person when it's released for PlayStation 4 and Xbox One on October 26. Red Dead Redemption 2 will require a huge amount of space on hard disk, perhaps the biggest so far.

Arsenal withdraw Ramsey contract offer
Ramsey is out of contract next summer and has been unable to agree terms over a fresh deal to stay at the Emirates Stadium. It's the latest contract saga to play out at Arsenal that could have a destabilising effect on the team.

Liverpool vs Chelsea (EFL Cup)
We scored a similar goal a week or so ago and it's hard to defend, but of course it is better to defend and we know that. That always needs time and they were always used to other football teams.

Vikings 'concerned' about Griffen after reported involvement in hotel incident
According to multiple reports, the ninth-year player threatened violence in the hotel lobby after not being allowed into his room. Minneapolis Police Department spokesman John Elder said the man left on his own accord and the caller was no longer cooperative.

Other news