Cathay Pacific turns typo on airplane livery into clever marketing strategy

Aircraft on the runway at Frankfurt's airport

Cathay Pacific's seen the amusing side after painters spelled its name wrong on one of the fleet's Boeings.

When one of its planes was painted with a huge typo in its name, Cathay Pacific did not try to hide the mistake.

It had just completed a journey to Hong Kong Wednesday from Xiamen, China, where Haeco provides airplane maintenance services for the airline.

But the airline later saw the amusing side and tweeted: 'Oops this special livery won't last long!

"Oops ... She's going back to the shop!" a company social media staffer joked on Twitter.

Either way, it made for some fun on social media.

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However, some were more sympathetic to the airline.

The airline said it was a genuine mistake, although some in the industry said it was inexplicable.

The 777 is now back in the paint shop but Cathay has landed itself with some great publicity.

"The spacing is too on-point for a mishap", the anonymous engineer said. "Air travel needs to lighten up". "We have stencils. Should be a blank gap in between letters if it was a real mistake I think", the engineer said.

At least that's the mantra that Cathay Pacific seems to live by.

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