Amazon launches section dedicated to small business

Amazon launches section dedicated to small business

He described his business as a "mom-and-pop shop" - his workshop is in his house, and he was happy about partnering with Amazon because he was able to maintain one-on-one customer relationships through Amazon Handmade.

Highlighting smaller businesses seems like an ironic move for Amazon.

With Amazon Storefronts, customers can browse items from a curated collection of over one million products and deals from around 20,000 U.S. SMBs. Instead of navigating thousands of online sellers, Amazon wants customers to interact with small businesses and have an intimate, mom-and-pop-shop experience through the online platform.

"Amazon first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers", Amazon vice president and head of marketplace Nicholas Denissen said in a statement.

Today we opened Amazon Storefronts, a new curated store where you can shop exclusively from USA small and medium-sized businesses selling on Amazon. Earlier this year, it released a report that said half of the items purchased on Amazon come from small- and medium-sized businesses. The portal is a sort of promise ring to the SMB community that sells on Amazon, as it vows to promote smaller companies and help their products stand out among the millions of businesses that sell on the site.

Those getting highlighted on Storefronts are already merchants on Amazon's platform, but you could also see this as a way for Amazon to try to lure more merchants to do business there.

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Still, it seems egregious to have a "books" section on the Storefronts page when Amazon single-handedly decimated the brick-and-mortar book industry.

Amazon's aggressive strategy for expanding its business offerings has had an effect on some competitors in service sectors it has entered. Amazon Storefronts will be promoted on the online retailer's front page, and a TV ad will air this week showing some of its small business sellers.

No links, however, to a homepage of their own or their physical stores, if the SMBs happen to have either.

"We are conducting a thorough investigation of these claims", Amazon said.

What do you think of Amazon's rollout and announcement, PR Daily readers?

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