Apple expected to unveil bigger, pricier iPhone on Wednesday

Image Source Apple

Based on operating system, Apple holds a 45.1 percent share of USA smartphones users, according to research firm eMarketer, compared to 53.3 percent for Google's Android. Although the iPhone X didn't fulfil analysts' lofty sales expectations, it fared well enough for Apple to up the ante with the bigger model, whose price is expected to unveil Wednesday.

As for prices, the iPhone XR, iPhone XS and iPhone XS Max will start at $749, $999 and $1,099.

The 64GB, 256GB and 512GB models of the iPhone XS Max are A$1799, $2049 and $2369 respectively.

Both also get IP68 dust and water protection ratings, so they are waterproof up to a maximum depth of 2 metres for as much as 30 minutes.

A surgical grade stainless steel band now in gold joins finishes in silver and space gray. Pre-orders will start on October 19th and the phone will hit store shelves on October 26.

"The device features a 6.1" "Liquid Retina" all-screen LCD display (with Apple's signature notch), Apple's "most durable" glass to date.

iPhone Xs and iPhone Xs Max deliver the highest quality video capture in a smartphone. This means that the iPhone 7 and iPhone 7 Plus will now cost $449 and $569, respectively, bringing the price more in line with mid-range handsets.

"Did they really name the new iPhone the 'excess"?' XS? The company also plans to announce an updated version of its 5.8-inch OLED device with a faster processor for improved performance. We tried the new Bethesda game Blade game and it looked visually very appealing - although we did notice some stuttering as we flicked around the gameplay settings.

Dual rear camera is provided in iPhone XS and XS Max. Each phone gets two 12-megapixel cameras, one a wide-angle and the other a telephoto lens, with a variety of modes and effects.

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Apple has made progress when it comes to software by introducing the new Smart HDR mode with zero shutter lag.

The processor allows for more powerful graphics performance, better photo processing, and real-time machine learning. And if you happen to take a spill - a deadly serious issue for many elderly people - the latest Watch can detect that, too. Good, because this iPhone event is about to kick off.

Finally, the Watch Series 4 has a speaker that's 50% louder and, despite all this, Apple boasts the timepieces still offer the same 18-hour battery life that its users have grown to expect from its watches.

We'll let you know how it feels when we review the phone.

You should see around 90 minutes of additional battery life compared to the iPhone 8 Plus.

The iPhone Max is clearly designed for iPhone Plus owners- consumers that want a large device with a large screen and a battery to go with that. Older models get price cuts.

Both are loaded with Apple's new A12 Bionic chip, which Apple claims runs run 15 per cent faster than the A11 chip in the iPhone X.

Apple worldwide marketing senior vice-president Phil Schiller revealed the company's new flagship device would be the first iPhone to feature a 6.5-inch screen, making it even bigger than Samsung's famously large Galaxy Note 9.

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