Apple Unveils New iPhone Xs, iPhone Xs Max and iPhone Xr

Apple Watch Series 4 Nike+.                  Apple

For example, the XR will ship with the Apple's newest proprietary A12 Bionic chip (the same chip the Xs and Xs Max house), which contains a four-core GPU that offers "up to" 50 percent faster performance and a six-core CPU with "up to" 15 percent better performance. The Max has a larger display than the usual Plus size phones but a similar body.

Apple Inc introduced its largest-ever iPhone and a watch that detects heart problems on Wednesday in an attempt to get customers to upgrade to more expensive devices in the face of stagnant global demand for smartphones. While we still don't know what the R stands for (Regular, Rookie, Rad?), it's obvious this is the iPhone for Apple fans with a smaller budget, with a design that isn't quite as flashy, a single 12-megapixel camera and a 6.1in LCD display.

A new Apple Watch and software with advanced heart-monitoring capabilities could boost the detection of abnormal heartbeats in millions of people, but it could also raise the chance of false positives, a cardiologist and researcher says.

With the added feature, photographers can change how crisply a photo's background is displayed, so that they can better emphasize the picture's subject.

Moving to the camera, both the iPhones will have two 12-MP cameras one of which will be a telephoto lens and the other will be a wide-angle lens. The 64GB and 256GB iPhone X cost £999 and £1,149, respectively.

Apple launched the iPhone X a year ago, and for the first time in more than a decade sales did not go as well as analysts had anticipated. With two SIMs available to them, iPhone XS, iPhone XS Max, and iPhone XR users will be able to use two numbers at the same time. The worst part? These new features won't officially launch until spring.

If you're in the market for an Apple Watch, and you're looking at the Apple website's comparison page trying to make up your mind, it's hard to argue with hard numbers: The Apple Watch Series 3 is $120 less expensive than the equivalent Series 4, and it's almost identical.

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Apple also unveiled the the Apple Watch Series 4, with improved cellular connectivity, larger screen, more powerful processor and a range of additional health-tracking features.

The dial on the side, called the digital crown, now has haptic feedback to feel vibrations. At $749, I think this is really the sweet spot for iPhones this year.

Apple also announced a new Apple Watch, which will move further into medical device territory. The company says it's the first EKG available over the counter.

iPhone XR starts at $750 and won't be available until October 26, 2018.

"With this launch Apple is offering its widest portfolio of iPhones to date". The company will buy your old devices if they're in good condition or recycle them for free if they're not usable.

CEO Tim Cook and other executives announced the latest Apple hardware updates in front of a packed room of media members, analysts, special guests and employees.

Apple likes surprises, but don't expect the first Apple vehicle to rise from the floor of the Steve Jobs Theater.

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