The Browns, Bud Light Announced Some Major News This Morning

Enlarge Image But first the Browns have to win.                  Anheuser-Busch

Cleveland hasn't won a regular season game since 2016, when they beat the San Diego Chargers 20-17.

But first the Browns have to win.

When the Browns win first regular season game, fridges unlock and beer inside is free to fans.

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Beginning today, Bud Light and Ohio-based wholesaler House of LaRose will install the Bud Light Cleveland Browns "Victory Fridges" at bars that have purchased the fridges in Cleveland, inviting fans to gather at their favorite watering holes for a chance to be a part of the well-deserved victory celebration. And in case you're wondering if the fridges in FirstEnergy Stadium will open when (if) the Browns win, they will. It'll be hooked up to Wi-Fi, and when the Browns win, Bud Light will simultaneously unlock all of them at once. The company is being a bit coy about specific locations because OH law prevents pre-promotion of this type, the folks at the beer company say, but all will be in the "general Cleveland area". While the National Football League mandates that beer sales be stopped after the third quarter, these fridges are in the clear since the beer is being given away and not sold. Definitely. But that's not quite the point anymore.

If/when the Browns win their first game this season, Bud Light will be giving away free beer in a number of Cleveland-area bars. How? But only if the Browns can manage an elusive regular-season win.

The idea of celebrating the first win might have seemed like a touchy subject, but team officials embraced it. They have a big lock across them to signify that the beer inside is not available just yet.

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