Ivanka Trump Brand Pulled From Department Store After Poor 'Performance'

The Bay rebranding to Hudson's Bay

Hudson's Bay says it will stop carrying products from the Ivanka Trump brand.

The retailer, which also owns USA chains Lord & Taylor and Saks Fifth Avenue, says it made the decision to drop Ivanka's brand last fall due to falling sales.

Many of Ivanka's shoes, clothing and jewelry have already been dropped from the company's website.

Ivanka Trump's clothing line is disappearing from the shelves of Canadian retailer Hudson's Bay Company, the firm says, more than a year after some USA department stores dropped the items.

The brand's sales numbers have slipped significantly since the election, and many women say they've gone out of their way to avoid Trump products.

The store's website features just Trump's footwear - three pairs of black fashion boots and two black winter pumps - with 52 to 71 percent discounts.

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Conway made headlines after she encouraged Trump supporters to buy Ivanka's goods on Fox News, an endorsement which violates ethics rules forbidding federal officials from using their positions to endorse products.

Asked whether other companies like Saks Fifth Avenue or Saks OFF 5th will follow suit, the spokesperson said "each banner makes decisions on its individual merchandise assortment based on brand performance".

"As part of our regular course of business, we review our merchandise offerings and make appropriate changes", the company said in a statement.

The president's daughter no longer oversees the day-to-day operations of the company and is listed simply as the founder of the company on the website. Officials also said Ivanka Trump's company had been notified of the decision last fall.

Coulter believes the poor performance of Trump's clothes at Hudson's Bay stores is a result of boycotts against her father's immigration policies and recent tariffs imposed on Canada.



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