IHOb is dead and we're back to IHOP again

IHOP on Twitter

Last month the breakfast joint announced it was going to change its name from International House of Pancakes to International House of Burgers in honor of its newest menu item.

The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!".

"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", promotional materials posted to IHOP's social media accounts said.

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"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", it read in part.

The company announced a name change in June, which sparked a flood of social media attention, mostly making fun of the stunt. And on Monday, IHOb reverted once more to its original name of IHOP. Before the IHOb campaign, 19% of United States adults said they had talked about the chain in the past two weeks. But if you already checked out the burger, and are a fan of that particular dish, the good news is it seems that menu item is at least sticking around.

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