IHOb is dead and we're back to IHOP again

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

Last month the breakfast joint announced it was going to change its name from International House of Pancakes to International House of Burgers in honor of its newest menu item.

The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!".

"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", promotional materials posted to IHOP's social media accounts said.

Boris Johnson blasted for posing for resignation photos
Jeremy Hunt, who has been health secretary for the past six years, was a Remain campaigner in the 2016 European Union referendum. The Guardian says the PM has faced down Brexit rebels "for now", reporting May's warning that divided cabinets lose elections.

Two dozen more confirmed in parasite outbreak linked to Del Monte
The earliest reported symptoms in this outbreak began on May 14 and those who are ill range in age from 13 to 79 years old. The FDA has not yet identified ingredients linked to the outbreak, saying only that each component is under investigation.

Britain opens murder case on woman dead from Russian nerve agent
The possibility that the two investigations might be linked is "clearly a key line of inquiry for police", the Met said . The 44-year-old was found unconscious at a residential address along with her partner Charlie Rowley, on June 30 .

"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", it read in part.

The company announced a name change in June, which sparked a flood of social media attention, mostly making fun of the stunt. And on Monday, IHOb reverted once more to its original name of IHOP. Before the IHOb campaign, 19% of United States adults said they had talked about the chain in the past two weeks. But if you already checked out the burger, and are a fan of that particular dish, the good news is it seems that menu item is at least sticking around.

Related:

Comments

Latest news

LiAngelo Ball announces he will join father's pro basketball league
After a brief run with UCLA and one professional season in Lithuania, LiAngelo Ball declared for the NBA Draft. Of course, his playing for the Bruins was derailed in November 2017 following a shoplifting arrest in China.

Juventus signing Emre Can: Be great to play with Ronaldo here
That would smash Juve's existing record transfer record , which was the £75m they spent to sign Gonzalo Higuain from Napoli in 2016.

Dozens killed in Turkey train derailment
A passenger with hundreds on board has come off the rails in northwest Turkey killing 10 people and injuring scores of others . Turkey's official Anadolu news agency said two machinists were called in for questioning at the prosecutor's office.

UK's May loses two key cabinet ministers over Brexit row
Leaving the gathering, leading Brexiteer Jacob Rees-Mogg said he did not think there would be a confidence vote over Mrs May. Davis said he did not want his resignation to become a rallying cry for May's ouster.

4 more boys brought out of flooded Thai cave
Four of the boys' teammates and Thai dive experts were flown to the same hospital for treatment the day before. A Thai navy official confirmed to Reuters that a boy was freed from the cave on Monday afternoon local time.

Federer, Nadal on course to set up summit clash
World No. 130 Gulbis came through qualifying and shocked 4th seeded German Alexander Zverev in the 3rd round. Their match was suspended due to fading light, the only singles match on Friday that didn't finish.

Orange Is the New Black Season 6 Trailer
This year, it got pushed back to a July 27 release date, so it's coming about six weeks later than fans had grown accustomed to. The almost 2-and-half-minute trailer is just what Orange is the New Black fans need to wait out the next few weeks.

Lando Calrissian Confirmed For Star Wars: Episode IX
A rumor that a beloved Star Wars character would be returning for Star Wars: Episode IX has now been confirmed. Daisy Ridley , Adam Driver , John Boyega and Oscar Isaac are all expected to return.

Team Sky and Chris Froome booed at TdF team presentation
An excessive amount of the asthma drug salbutamol was recorded in a urine sample given by Froome at last year's Spanish Vuelta.

Legendary 1950's Actor Tab Hunter Dies At Age 86
Hunter was born Arthur Andrew Kelm on July 11, 1931, in New York City, but later moved to California when he was young. Glaser told the Los Angeles Times that Hunter collapsed in his arms at their home, and he was rushed to the hospital.

Who is Supreme Court contender Amy Coney Barrett?
Gorsuch, who worked at the Justice Department in 2005 and 2006, had a smaller set of executive branch documents for review. The nominee must be confirmed by the US Senate, which the Republican president's party narrowly controls 51-49.

Come on England! Celebrities euphoric after World Cup quarter-final win
With a player like this leading the line it's hard to argue that England cant go further than anyone expected in this competition. This taste for experiencing all Russian culture has to offer was expressed throatily by these fans in the Spartak Stadium.

Captain Marvel shoot comes to an end, actor Bri Larson shares picture
Little to nothing is known about the Marvel Studios' forthcoming Captain Marvel - but we do know that the pic has been wrapped. The yet-to-be-titled sequel to Avengers: Infinity War , directed by Joe and Anthony Russo, will hit theaters May 3, 2019.

President Trump announces Supreme Court pick
Without Republican defections, however, Senate rules leave Democrats with scant options to block confirmation of Trump's nominee. All four federal judges have the endorsement of major Republican legal groups, most importantly the powerful Federalist Society.

How a Powerade bottle could be key to England's World Cup success
But the London Ambulance Service reacted with disappointment to the celebrations, saying fans should be "better than this". But even if the insurance company pays for the repairs, all money raised will still go to the London Ambulance Service.

Other news