Sacha Baron Cohen Series ‘Who Is America? To Premiere Sunday On Showtime

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[It] appears Cohen's Showtime series will be called Who Is America?

Similar to "Da Ali G Show", it appears Cohen's new series, reportedly titled "Who Is America?", will have the comedian in disguise for undercover interviews.

It is with heavy hearts and sober minds that we must report Sacha Baron Cohen is back on his bullshit.

The first major inkling of the project (which isn't even listed on his IMDB page yet) came at the end of June, when Showtime released a very mysterious teaser for the show, asking: "So how do we promote perhaps the most unsafe show in the history of television when we're not allowed to show it?"

When Cohen's show was cryptically announced by Showtime last week, the network only described his character as being "shameless", "unhinged", and "cold-blooded".

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"Sacha is a comedic genius who shocks you with his audacity, bravery and inventiveness", Showtime president David Nevins said in a statement.

"Imagine Sacha Baron Cohen had been undercover filming a new show, for a year?" Behind the elaborate setup is a genuine quest for the truth about people, places and politics.

"That's a first - first time I've ever signed a waterboard", Cheney says, apparently unaware he's being pranked by Baron Cohen. Then there's a flurry of images (including at least one that's NSFW) that ends with Cheney being hesitantly asked by Cohen to sign "a waterboard kit" and then autographing a water jug.

Actor Sacha Baron Cohen this week released a teaser for a project featuring former Vice President Dick Cheney signing a "waterboard kit".

The one-two punch of The Ali G Show, followed by his Borat movie, was nothing less than incredible.

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