Netflix Is Testing A New "Ultra" Plan And Here's What That Means

Netflix is testing an Ultra subscription

The Company has also been very wise to not conduct the mentioned tests of the new Ultra plan in the other countries of the world, especially India that requires an altogether different market strategy, one that is not too harsh on the pockets.

So Netflix wants to see how much users value HDR vs. four-stream access.

As more homes get 4K Ultra HD TVs capable of displaying HDR content - about 31 percent of USA homes now have 4K Ultra HD TVs, according to the Consumer Technology Association - some Netflix subscribers would be willing to pay more for the best quality video in the Ultra plan. This is around €8-11 higher than the company's basic offering and €3-6 higher than the company's current top tier package. Unfortunately, this means they are cutting back the Premium tier from four streams to just two streams.

So far, these plans are only being tested in Europe, but, according to how well these changes are received, could become more widespread among Netflix customers.

"The Ultra plans cost $16.99 per month and is being tested in two versions". Well, for Netflix, it could be Ultra, a more expensive subscription tier but that appears to offer the same functionality as the current Premium tier.

England's wonderful World Cup hunt alive and kicking
Confidence, optimism and expectation is sweeping the country as England supporters dare to dream football may be on its way home. Virtually from kickoff, Sweden sent long passes forward to tall striker Ola Toivonen and looked for a flick-on.

Hunters died in Sibuya Game Reserve
After ensuring the lions were not a threat to tourists, Fox said there will not be any changes to "the status quo of our lions". According to stats from the South African government, more than 1,000 rhinos were killed in South Africa previous year .

Thailand cave rescue: First boys rescued from trapped soccer team
The ambulances were seen Sunday evening - Sunday morning in the USA - but it was unclear who was inside them. The earliest the first boy will emerge is 9 p.m.

Why? Netflix spokesperson Smita Saran told CNET, "This feature is only offered on the website and has seen declining usage over time".

Wall Street analysts have said that Netflix has enough pull for testing out these higher prices.

With the most recent price increase last fall, the two-screen Standard subscription option went up to $10.99/month, while the four-screen Premium option went up to $13.99/month.

After a price hike previous year, Netflix's two-stream HD tier is now $10.99 per month and the Premium plan is $13.99 per month.

Related:

  • Game of Thrones season 8: Is this the end of King's Landing?

    Game of Thrones season 8: Is this the end of King's Landing?

    But what does this mean for Arya's fate? "In a series of hashtags, Maisie also added, "#LastWomanStanding". Turner, however, has disputed this, saying she thinks revealing the tattoo may have been a bad idea.

    Full Quarter-Finals Results and Semi-Finals Schedule

    Leicester defender Maguire headed in the opening goal from a corner on 30 minutes, with Alli adding a second just before the hour. All smiles for Dele Alli as he scores England's second (Owen Humphreys, PA). "Whoever we play, we will be ready to go again".
    Supreme Court Nominee List Shortens to Mostly 'Identical' Candidates

    Supreme Court Nominee List Shortens to Mostly 'Identical' Candidates

    But, there are plenty of pro-life advocates who see this as a misguided attempt for Democrats and pro-choice Republicans. President Donald Trump offered insight Friday into what he will be looking for in his pick to replace outgoing U.S.
  • Canada trade deficit expands as imports rise, exports edge down

    Economists surveyed by Bloomberg News had anticipated the trade deficit would widen to $2.2 billion, from $1.9 billion in April. Volume rose sharply, as several Canadian refineries were temporarily shut for the month, while prices fell slightly.
    Sacha Baron Cohen Takes Aim at Trump in July Fourth Video

    Sacha Baron Cohen Takes Aim at Trump in July Fourth Video

    In a recent interview, he signaled that he may be willing to cooperate with special counsel Robert Mueller's investigation. Cohen made a similar point in an ABC News interview earlier this week, saying he didn't "like the term witch hunt".
    Suzuki details all-new, SA-bound Jimny mini-4x4

    Suzuki details all-new, SA-bound Jimny mini-4x4

    The vehicle can be operated in 2H front-wheel-drive mode most of the time, maximising fuel economy. The engine will be paired to either a five-speed manual or four-speed automatic transmission.
  • Maryland releases subpoenas for records in FBI hoops probe

    Maryland releases subpoenas for records in FBI hoops probe

    Maryland, an Under Armour school, was generally thought to be the front-runner for De Sousa before he committed to Kansas. State, who could have faced financial penalties from the NCAA had these improper payments come to light.
    Carmelo, Thunder parting ways; Lakers, Rockets, Heat in pursuit

    Carmelo, Thunder parting ways; Lakers, Rockets, Heat in pursuit

    He agreed before the season to transition from small forward, which he'd played while with the New York Knicks , to power forward. Former All-Star forward Carmelo Anthony is now a member of the Oklahoma City Thunder , but he might not be for long.
    Region's unemployment rate up

    Region's unemployment rate up

    Exports declined mostly because of weaker trade on motor vehicles and parts as well as metal ores and non-metallic minerals. Despite that, Northeast B.C.'s unemployment rate was the second-highest of any region in B.C. for the second straight month.
  • Flake: 'Concern' about what Trump might promise Putin

    Flake: 'Concern' about what Trump might promise Putin

    He knows the facts and the details and he's discussed it. "We now have to seek out all kinds of partners to further our goals". Other than with NATO Secretary General Jens Stoltenberg, Trump has no other bilateral meetings now scheduled.
    Theresa May secures backing from cabinet for 'soft Brexit'

    Theresa May secures backing from cabinet for 'soft Brexit'

    I will certainly stick to the Conservatives' manifesto commitments, and will not vote for something that doesn't deliver Brexit. And the veteran Eurosceptic Sir Bill Cash said: "The question is how do you leave and is this going to be a proper Brexit?"

    Croatian president flies economy class to Russian Federation to cheer World Cup team

    The hosts qualified for the last eight after a dramatic penalty shoot-out victory over former world champions, Spain. A classic box-to-box midfielder, the Real Madrid star is a supreme passer and possessor of a powerful shot.

Comments

Latest news

Giuliani 'Close To Determining' That Trump Won't Sit Down With Mueller
Even then, Giuliani said he doesn't want Trump vulnerable to a "corrupt" investigation. It wrote that Trump will only agree to it if Mueller "has evidence that Mr.

Karius '100 per cent' influenced by concussion - Klopp
Klopp said Karius and his team-mates have put the defeat to Madrid behind them, despite the intense media interest around the game.

Justin Bieber ‘ENGAGED’ to Hailey Baldwin after a month of dating
Justin Bieber has reportedly proposed to Hailey Baldwin and sources say she said yes, according to multiple reports. Justin Bieber is reportedly getting married, and you may have heard of his blushing bride (or at least her family).

Brock Lesnar Storms Stage After Cormier Knocks Out Miocic at UFC 226
Lesnar hasn't fought since beating Mark Hunt at UFC 200 and failing a doping test in 2016. Sapp also noted that he was told Lesnar had re-enterted the USADA drug testing pool.

Bourdain leaves bulk of $1.2M estate to 11-year-old daughter
The late chef's will, which was written in 2016, states that most of the money will be left to his 11-year-old daughter Ariane . Her mother and Bourdain's wife, Ottavia Busia-Bourdain, from whom Bourdain was separated, will take control of the estate.

Million Years Ago, Toddler Could Walk Upright and Climb Trees
However, findings also suggest that she was still spending time in the trees, foraging for food while clinging to her mother. This research has shed a lot of light on how three and a half-year-old toddlers lived 3 million years ago in the past.

Nintendo Switch Skyrim Mod Support Not Planned: Bethesda
Despite this, the company now has no plans to bring its Creation Club mod system to the console. But, at the end of the day, the Creation Club is just something we have to deal with.

West Ham in advanced talks with former Arsenal midfielder Jack Wilshere sources
The England global left Arsenal after 17 years at the club following the expiration of his contract with the Gunners last month. Previously, he had been linked with Fenerbahce , and Wilshere revealed that this was something he would be open to.

U.S. job growth was likely solid in June despite trade risks
Workers who haven't gone to college accounted for all of this month's net increase in the labor force and employment. This means that workers' wages will likely fall behind the rate of inflation, which in May reached 2.8 percent.

Giuliani says he isn't concerned about Michael Cohen possibly cooperating with feds
In an ABC News interview, Cohen explicitly said his first loyalty was not to Trump but to his family and country. He reportedly told a friend over the phone that he did not think Trump would use a presidential pardon for him.

Almost everyone in England has a hangover after World Cup celebrations
The Mirror says FA chiefs are confident Southgate will snub any big club job if he is head-hunted after the World Cup. Up and down the country, millions of fans back home danced, jumped and screamed with joy.

Hispanic Unemployment Falls to LOWEST LEVEL in US HISTORY — RECORD SMASHED
Job growth occurred in professional and business services, manufacturing, and health care, while retail trade lost jobs. The gain in US total employment through the first half of this year has been 1.3 million jobs.

After roaring lions on, fans begin hunt for semi-final tickets
I think that's a right description for us. "We got to the quarterfinals and we did beautifully to get this far. When goals were scored, cries from the Swedes were drowned out by the roars from the English.

"Summer Style Pikachu" and Celebi Coming to Pokémon GO
Players with a Gold Pikachu Fan medal will be eligible to buy a Pikachu T-shirt or even Pikachu ears for their avatar. Yesterday, Pokemon Go announced plans to release a new costumed Pikachu for its second anniversary celebration.

McConnell's Legacy Hinges On Reshaping The Courts Under Trump
Kavanaugh graduated from Yale Law School, where he adopted numerous views of late Supreme Court Chief Justice William Rehnquist. An Associated Press analysis found that roughly two-thirds of the judges who have been confirmed under Trump are white men.

Other news