Why IHOP is changing its name to IHOb

IHOb  Twitter													
											
				The mystery of IHOb is solved.									Posted Jun. 11 2018 9:59 AM

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items. IHOb now stands for International House of Burgers, a tweet from the company confirmed Monday. The company asked people to guess what the "B" could stand for.

The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California.

The International House of Pancakes is flipping the "p" to a "b" for burgers and the internet is flipping out. And we imagine IHOP will be realizing before long what the people really want from its kitchen.

White Castle joined the fun, too, with its own declaration: "We are excited to announce that we will be switching our name to Pancake Castle". "B-hold! #IHOb", the company said in its tweet.

Rebelez also said that the menu shake-up and temporary new name was a "high-risk maneuver".

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Social media users do not seem to be happy with the new name change.

The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.

Meant to promote a new line of hamburgers as the restaurant chain tries to branch out from its breakfast niche, the switch is part of a marketing campaign and not an actual rebranding, company officials told CNN.

The restaurant chain is adding what it calls "Ultimate Steakburgers" to its menus.

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