Whataburger shades IHOP name change with savage tweet

The restaurant formerly known as the International House of Pancakes, or IHOP, has changed its name to IHOb - the International House of Burgers.

On the plus side, a lot of the talk was hilarious, especially on Twitter. The name change is temporary. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.

The International House of Pancakes is now the International House of Burgers.

Naturally, a few 'net-savvy users utilized some old favorite memes to express their distaste for the new situation.

Meant to promote a new line of hamburgers as the restaurant chain tries to branch out from its breakfast niche, the switch is part of a marketing campaign and not an actual rebranding, company officials told CNN. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day.

"I'm sorry, but no one goes to iHop for the burgers", wrote another.

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"Right now, there is not a defined time for how long we'll use the IHOb name", spokeswoman Stephanie Peterson said in an email, calling it a "tongue-in-cheek" name change.

Others called the name change "bizarre" and "a nightmare".

Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game.

The president of IHOP welcomed the country to the restaurant chain's newest venture on "Fox & Friends" Monday morning.

"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".

For those of you who don't like change, not to worry. "Like that, but our cheeseburgers are still better".

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