YouTube Music streaming service set to launch next week

YouTube Music streaming service set to launch next week

Separately on Thursday, YouTube said it would revamp YouTube Red, the paid version of YouTube that comes with original programming, to include YouTube Music at an additional price of $2. Anyone interested will be able to try out the refreshed service for free before deciding whether to subscribe.

In a blog post, Youtube has announced that YouTube Red is being rebranded as YouTube Premium, which is a bit expensive than YouTube Red.

A new report pegs the launch of Google's revamped YouTube Music for next week, with YouTube Red and other video features to be replaced with a new "Premium" tier service.

"YouTube Premium unlocks the full YouTube Music experience: ad-free music, background listening, and downloads". It said the app's home screen lets you scroll through lots of recommended music and playlists, including "individualized selections of new releases, a My Mixtape personalized playlist, collections similar to an artist you've been listening to a lot lately, a selection called Throwback Jams, before you get to recommended music videos and professional clips of live performances". In addition, it will have personalized playlist based on the user's YouTube history. Upcoming series include sci-fi thrillerImpulse,andLiza Koshy'sLiza on Demand.

YouTube Music will launch in the US, South Korea, Mexico, Australia, and New Zealand on 22 May, and will become available in another 14 countries in the following weeks.

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YouTube plans to continue expansion during 2018. To differentiate itself from the leading music-streaming apps, YouTube is playing up its exclusive content and personalised recommendations. Countries where YouTube Premium will rollout soon includeAustria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

Google is replacing Play Music with a new service that costs the same.

"Google has an advantage given YouTube's more than a billion users and viewers". Spotify leads the music-streaming industry with 75 million paying subscribers, and Apple Music is quickly gaining steam.

In an interview at Recode's Code Media conference, YouTube chief executive Susan Wojcicki offered clues as to why the company chose to split its premium content and rebrand its premium service.

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