As of today, more than half a billion YouTube videos will contain new credits such as songwriter, label and publisher data. Even before the announcement, several artists, including John Mayer and songwriter Ross Golan, expressed the importance of crediting everyone who worked on a given song. The option will be available to both verified and fan-made accounts and videos, and will include a link to the artist's official page in a newly opened tab in the browser.
We've reached out YouTube for clarification. It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with.
"YouTube is committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning", stressed the blog post. It also added a new trending chart that will "essentially preference new music and will be updated multiple times a day to provide a near-real-time view of what is truly the hottest, has the highest trajectory, on the platform", YouTube's head of label relations Stephen Bryan told Billboard.
"Music in this video" reportedly uses the same technology behind YouTube'sContent ID, as pointed out by Android Police. "It is why I have long called for all online music services to properly acknowledge their contribution by displaying writer credits", saidMartin Bandier, chairman and CEO of Sony/ATV Music Publishing.
YouTube Adds New Crediting Feature For Songwriters, Labels And Publishers
During the presentation last month of the Global Music Report, the record biz took a swipe at YouTube and other on-demand platforms which claim "they are not legally responsible for the music they distribute on their site".
Labels, songwriters and producers will get their due on the platform.
"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".
JT Meyers, CEO of mtheory, commented: "Artists invest significant creative energy and financial resources to create compelling music videos". The ability to identify a contributor to a song production-and how they contributed-makes future collaborations much more efficient and productive, which leads to less frustration for the creator, and better quality music for the consumer.
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