Walmart Helps Battered Lord & Taylor With E-Commerce Deal

Lord & Taylor

The shopping experience, which will be divvied up into Walmart's Everyday Brands and Premium Brands from Lord & Taylor sections, was meant to court high-income shoppers with its new offerings from more upscale brands.

Yes, the odd couple marriage between Lord & Taylor and Walmart.com, expected to debut in the coming weeks, will pull together some disparate brands. The brands will include Vince Camuto, Miss Selfridge and Lucky Brand. Lord + Taylor calls the partnership pivotal for the company.

Walmart is targeting wealthy shoppers with a new online shop that features upscale fashion brands sold by Lord & Taylor.

With the launch of the L&T page, Walmart will have its own everyday brands and the premium Lord & Taylor brands.

The deal does offer special advantages for Walmart, which is generally considered a downmarket retail brand, both online and at its almost 12,000 stores worldwide. Orders over $35 will be eligible for free two-day shipping. There will be thousands of styles available from the store and it will be updated regularly. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands".

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While the new deal may help the old retailer out of a bind, it also will allow Walmart to enter the high-end fashion and accessories business. In addition to the items offered by L&T, Walmart.com's broader fashion offerings will highlight watches, luggage and travel, seasonal shops and premium beauty.

"Walmart doesn't seem like a likely choice to make a splash in fashion", said Richard Baum, managing partner of Consumer Growth Partners.

LeFebvre most recently spent a year at apparel subscription company Stitch Fix, but HBC's struggling banner was more likely attracted to her department store experience.

Walmart also points out that customers that shop from the Lord & Taylor flagship store on its website will still get the same benefits as shopping on other parts of the site.

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