Target's next-day delivery service, Target Restock, launches nationwide with lower fees

News>Online Retail    Target goes national with Restock service       
    

  Stock-up program gets fee cut                 Russell Redman 1

Target will cut its next day delivery fee almost in half for household staples ranging from paper towels to peanut butter as it rolls the service out to shoppers nationwide.

With Restock, customers have the ability to shop from an assortment of 35,000 household essentials - think, things like baby food, diapers, paper towels, detergent, health and beauty products, and other packaged goods, like peanut butter or snacks.

Specifically, Restock has now officially launched nationwide across all Target locations, and the company has cut the delivery fee from $4.99 to a mere $2.99.

"Target Restock is another way we're making life easier for our busy, budget-conscious guests", said Dawn Block, Target's senior vice president of digital, in the press release.

The change comes at a time when shoppers have grown used to the speed and convenience pioneered by e-commerce giant Amazon, turning delivery into a prime battleground for retailers.

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Target's Restock service was first given a test run previous year in Minneapolis-St.

Customers using Restock via Target's website or app add items to their box - limited to 45 pounds, or roughly the volume of a shopping cart - and use the capacity tracker to see the "space" left in their box. Additionally, you'll need to place your order before 7 pm on a weekday (Monday through Friday) to take advantage of the program's $2.99-per-box next-day shipping.

Fans of Restock will likely be pleased to hear that Target has announced the next stage in their grocery delivery plans. Because we fulfill the orders right from the shelves of nearby stores.

A month later, Restock became available in eight more markets - Atlanta, Chicago, Los Angeles, New York, Philadelphia, San Francisco, St. Louis and Washington, D.C./Baltimore - making it accessible to 70 million people, or about a fifth of the USA population, according to Target.

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