Facebook admits 4% of accounts were fake

Entrance to Facebook's Menlo Park office

"Accountable to the community". Facebook had 2.2 billion monthly active users in the first-quarter of 2018, according to its latest earnings press release.

Facebook took action against 2.5 million pieces of hate speech content during the period, a 56 percent increase over October-December.

The increased transparency comes as the Menlo Park, California, company tries to make amends for a privacy scandal triggered by loose policies that allowed a data-mining company with ties to President Donald Trump's 2016 campaign to harvest personal information on as many as 87 million users.

Facebook does not fully know why people are posting more graphic violence but believes continued fighting in Syria may have been one reason, said Alex Schultz, Facebook's vice president of data analytics.

How much content we detected proactively using our technology - before people who use Facebook reported it. The rate at which we can do this is high for some violations, meaning we find and flag most content before users do. "Facebook's community standards generally prohibit content like that, even though there may be some content like warzone violence where we put up warning screens". "It's partly that technology like artificial intelligence, while promising, is still years away from being effective for most bad content because context is so important".

The amount of content moderated by Facebook is influenced by both the company's ability to find and act on infringing material, and the sheer quantity of items posted by users. For the most part, it has not provided more details on the hiring plan, including how many will be full-time Facebook employees and how many will be contractors.

"Yes there are clear skews in many of these metrics", said Schultz.

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"We took down or applied warning labels to about three and a half million pieces of violent content in Q1 2018, 86 per cent of which was identified by our technology before it was reported to Facebook". It said the rise was due to improvements in detection.

"In other words, of every 10,000 content views, an estimate of 22 to 27 contained graphic violence", the report said. In total, it took action on 21 million pieces of content in Q4, similar to Q4.

The platform also revealed how much content its automated systems were picking up and how much was reported by users. Overall, we estimate that around 3 to 4% of the active Facebook accounts on the site during this time period were still fake. During the first quarter, Facebook found and flagged just 38% of such content before it was reported, by far the lowest of the six content types.

However, it said that most of the 583m fake accounts were disabled "within minutes of registration" and that it prevents "millions of fake accounts" on a daily basis from registering. It says it found and flagged almost 100% of spam content in both Q1 and Q4.

Facebook pulled or slapped warnings on almost 30 million posts containing sexual or violent images, terrorist propaganda or hate speech in the first three months of 2018, the social media giant said Tuesday, May 15. It said it disabled 583 million fake accounts.

Most of the action we take to remove bad content is around spam and the fake accounts they use to distribute it.

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