What is JioHomeTV? Upcoming service could offer HD channels at Rs 400

Reliance Jio Infocomm already had an exclusive partnership with Apple in India.

Telecom Talk reports that Jio has finished beta testing of the new Jio Home TV service which used to work with JioBroadcast app earlier available in the Google Play store for testing devices.

The battered telecom sector companies will be reporting another set of subdued numbers for the January-March quarter, with revenues likely to show a correction of as much as 40 per cent, analysts have said.

It has been long-rumored that Jio is planning to launch its own DTH service in India. This new service from Reliance is yet again aiming at disrupting the market just as it did with Jio. Mukesh Ambani led Reliance Jio is reportedly planing to launch Jio Home TV.Jio Home TV would be eMBMS or Enhanced Multimedia Broadcast Multicast Service that now is being tested by the company. According to a report by TelecomTalk, Reliance Jio is said to offer standard definition (SD) and SD+HD channels at Rs 200 and Rs 400, respectively.

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The new streaming service could go live in the next few weeks as the trial tests have been completed, the report added.

Coming to the Enhanced Multimedia Broadcast Multicast Service (eMBMS) technology, it is a hybrid technology that clubs the capabilities of TV channel and radio ecosystem to create a sustainable solution for offering HD content widely. This helps with scalability. There are also chances that the rumored JioHome TV could be a rebranded version of this JioBroadcast app.

One of the advantages of this technology is that customers are not required to have an active internet connection as the content will be placed in the broadcast mode which can be viewed by viewers in both SD and HD quality. The upcoming service from Reliance is rumoured to be based on the latest Enhanced Multimedia Broadcast Multicast Service (eMBMS) technology.

Concerning the launch of the service, the product is now in the testing phase, which means that Reliance Jio will soon launch it in the Indian market.

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