Don't blame academics like me for Facebook's privacy crisis

Don't blame academics like me for Facebook's privacy crisis

Yet in his testimony to the House Energy and Commerce Committee, he was also steadfast in arguing that Facebook's users themselves are choosing to make their data available, and that the company's "opt-in" provisions were enough to protect their privacy rights. My profile, which could be indexed by search engines. Think about the site's new photo montages of "friend anniversaries", wherein an algorithm culls our most liked, most commented-on photos.

In total, Facebook's stock has gained 4.5 percent since the start of the hearings, CNN Money reports. Facebook will be using AI technology to identify questionable activities and content posted.

"We're leaving these children to the most rapacious commercial predators in the country who will exploit these children unless we absolutely have a law on the books". The implication was that the Facebook founder made them look like fools. "Facebook has that information and they can present that ad for that goal".

Some of that onus for being prepared rests on the consumer.

You might never join Facebook, but a zombie you - sewn together from scattered bits of your personal data - is still sitting there in sort-of-stasis on its servers waiting to be properly animated if you do sign up for the service.

Over the two days, the value of Zuckerberg's stake in the company grew about $US3 billion ($NZ4 billion).

That still leaves 1.94 billion people willing to trust Facebook.

During questioning by Rep. Michael Burgess (R., Texas), Zuckerberg added: "It's contextual".

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Palihapitiya - who after leaving, gave an online course on growth hacking - has brought several of his former Facebook colleagues into his firm so that they can provide Facebook-like tactics to tiny companies that work in areas of healthcare, climate change, or education, among others.

Yet, that's precisely what Facebook asks new users to do. They find themselves in the odd position of being on the same side as lawmakers who want to regulate Facebook.

Embedded in Zuckerberg's example is a reminder that some Facebook users are more valuable than others, in terms of their potential to generate ad revenue.

Yesterday Facebook shares dipped, but are still up three percent overall since Zuckerberg began his testimony on Capitol Hill. For instance, the permission settings are next to the "post" button when I'm ready to publish.

It's nearly as if for every external "positive" to sharing, it casts an equal (or even greater) negative shadow: to take one example, just as Facebook's role in the Arab Spring was trumpeted, so later it was trumped by fake news and Cambridge Analytica.

After some fix work - limiting permissions to the bare minimum in most cases, deleting some apps or connections completely - I signed into my dad's more recent account to check the privacy landscape when someone who didn't pay any attention joined Facebook. Rather, it's a time for self-reckoning all over: the third-party relationships within Facebook's social graph API are no different to the spider's web of relationships that make up programmatic display.

Vernal, who worked at Microsoft around the time that the company was involved in a major antitrust case in which chief executive Bill Gates also testified before Congress, said he agreed technology companies, including Facebook, need to be more cautious about the ways bad actors can attack their platforms. So how would a subscription-based, zero-ad Facebook work?

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