Zuckerberg apologises for data scandal in UK adverts

Cambridge Analytica suspends CEO Alexander Nix

In an interview on CBS's "Face the Nation," Warner said Zuckerberg has to go beyond the full-page ad he placed in British and USA newspapers, including The New York Times, The Washington Post, and The Wall Street Journal, to apologize for the Cambridge Analytica scandal.

"We have a basic responsibility to protect people's data".

Facebook CEO Mark Zuckerberg should testify before Congress about privacy protections in the wake of revelations data from 50 million users was shared without their knowledge, Sen.

"This was a breach of trust, and I'm sorry we didn't do more at the time", Zuckerberg said, reiterating an apology first made last week in USA television interviews. We're now taking steps to make sure this doesn't happen again.

He repeated that the social media giant had changed the rules on apps so no such data breach could happen again.

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Zuckerberg, whose firm has lost more than US$50 billion in market value since the allegations, said Facebook would give users more information and control about who can access their data.

The Senators added: "We appreciate the efforts Facebook and its employees have already made to assist our committee and will work with them to find a suitable date for Mr Zuckerberg to testify in the coming weeks".

This follows allegations by a whistleblower that British consultancy Cambridge Analytica improperly accessed users' information to build profiles on American voters that were later used to help elect US President Donald Trump in 2016.

It too has blamed the University of Cambridge researcher Alexsandr Kogan, for any potential breach of data rules. The papers reached include the NYT, the Washington Post and the Observer, a British newspaper published by the Guardian that Facebook allegedly threatened with a lawsuit when its reporters were about to publish a story about Cambridge Analytica.

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