Google to stop displaying crypto ads

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps		
		
	Ingrid Lunden

       @	   
   	7 hours

Bad actors have moved into the crytocurrency space to defraud internet users, and Google said it took down 3.2 billion ads that violated its advertising policies in 2017, almost double the number of ads it removed in 2016. Over the past year, we used a combination of policies, technology and people to remove more bad actors from our ad ecosystem than ever before, and at a faster rate. It also blocked almost 90,000 websites and 700,000 mobile apps for policy violations.

Google also revealed that it removed 2 million pages for policy violations every month in 2017. In addition, Google banished 320,000 online publishers for violations like showing Google-supplied ads alongside inappropriate or controversial content, he said.

This matters because policy changes like this update help's them to remove the economic incentives these sites have to create and spread deceptive content online. The company suspended 7,000 customer accounts for ads that impersonated a news article, what Google calls "tabloid cloaking" and blocked more than 12,000 websites for copying information from other publications.

Speaking to selected journalists via Video Conferencing on Monday, Monetized Products, Google Trust and Safety, EMEA, Jessica Stansfield, said digital advertising plays an important role in making the web what it is today - a forum where anyone with a good idea and good content can reach an audience and make a living.

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It also added 28 new advertiser policies and 20 new publisher policies to combat new threats and including policies against discrimination and intolerance beyond current hate speech protections.

In a blog post published Tuesday, the company indicated that it will change its existing financial product restriction list in June this year, blacklisting ad content "including but not limited to initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice".

They have already updated their gambling policies to address new methods of gambling with items that have real-world value (e.g., skins gambling).

Which means a whole new raft of Google regulation/internal regulators.

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