Apple buys Texture, the 'Netflix of magazines'

Apple buys Texture, the 'Netflix of magazines'

Fitbit announced a new, less expensive smart watch that is nearly identical to the Apple Watch.

Apple is to buy the digital magazine service Texture, which lets users read titles for a monthly subscription fee.

John Loughlin, CEO of Next Issue Media and Texture, said: "I'm thrilled that Next Issue Media and its award-winning Texture app are being acquired by Apple". Before it rebranded in 2015, it was a joint venture by Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time Inc., which founded the app and Next Issue Media as an effort to monetize digital media, the Verge reports.

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Apple already delivers curated news from third-party publishers through its Apple News platform. READ NEXT:Google publishes new research into how neural networks "think" Apple's thought to be purchasing the app in an attempt to appease publishers and news organisations. It's possible Apple will end up incorporating elements of Texture into an expanded News service.

In aninterview at the South by Southwest conference following the news, Cue said that Apple would be integrating Texture into Apple News, and that the company is committed to curating the news to remove fake news. The company added that it is "committed to quality journalism", which suggests it will use Texture in an attempt to improve its standing with media organisations.

The Senior VP of Internet Software and Services shrugged off the question: Cue said that Disney and Netflix were "good partners" but that if you look at the "general history of Apple, we never make huge acquisitions". Apple hasn't commented on its plans for Texture. Texture will continue to operate independently, offering apps for iOS, Android, Amazon Kindle Fire and Windows 8 and 10. Apple's services business grew more than 20% previous year.

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