Spotify launched in South Africa

Spotify Technology SA plans to list shares on the New York Stock Exchange next month according to people with knowledge of the matter

Tech giant Apple's music streaming service Apple Music has touched 38 million subscribers, up by 2 million in just over one month, according to Cnet.

Apple said Eddy Cue, senior vice president of internet software and services, disclosed the most recent subscriber number for Apple Music at the South by Southwest festival in Austin, Texas.

The service offers playlists tailor-made for Israel, including "Israel's Top Hits", "New Mediterranean", "Hip Hop Generation", and "Israeli Weekend", as well as millions of global playlists.

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Similar to rivals Apple Music and Deezer who already operate in Israel, Spotify will charge NIS 20 per month for a premium subscription. The premium service will be priced at $6 (NIS 19.9) per month and include tracks by local and global artists as well as playlists compiled by local radio stations and celebrities.

In addition to its paid service, Spotify also offers an free ad-supported version to help draw users into the service. Earlier this month, Spotify announced it is planning to list on the New York Stock Exchange under the ticker SPOT, targeting a $1 billion direct public offering.

Apple initially resisted the urge to hop on the streaming bandwagon and really, it was in no hurry to do so. Cue said Apple has 8 million subscribers now in the free trial period, the first time Apple has disclosed the number of trial users. That time came in mid-2015 and Apple hasn't looked back.

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