No one buys smartwatches that aren't Apple Watches. First, there's the Fitbit Versa, a $199 smartwatch that can do nearly everything that the Ionic, Fitbit's $299 smartwatch that was released this past October, can do. U.S. or Australian pricing has yet to be confirmed, so that may be a bit different when we hear from Fitbit. This is double what you'll see from an Apple Watch and most Android Wear wearables.
It sits comfortably on the wrist and isn't as thick as alternatives such as the Fitbit Blaze, and unlike the Ionic, it has rounded edges. The watches still don't connect directly to cellular networks either, the flagship new feature on the latest version of the Apple Watch.
Color choices for the body are either a light silver or pink, but while those options are limited you'll have lots of different bands to choose from. There will also be a $229.95 Versa Special Edition that includes support for Fitbit Pay and comes in a graphite aluminum case with a woven charcoal band, or a rose gold case with a lavender band.
The versa is available to preorder now for $200, or $230 for the special edition models.
While the heart rate sensors are identical to the Ionic, you don't get built-in Global Positioning System with the Versa, so you'll need to have it paired to your phone if you do want to track your outdoor workouts. If you don't want them to see their friend requests, you can turn that feature off.
Apple Watch-like tricks are also included in the Versa experience. The new Versa offers 24/7 heart rate tracking and offers onscreen workouts.
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On the surface, you may think this is a repackaged Fitbit Alta HR - and you'd be correct. Once it has enough data, it'll also make cycle predictions. The sensor has the potential to track blood oxygen levels, which can be applied to monitoring health conditions such as sleep apnoea. The new lineup includes a fitness wearable for everybody called Fitbit Versa, a children's wearable called Fitbit Ace, and an app feature the company calls "female health tracking".
Also on Tuesday, Fitbit announced new health tracking tools for females.
In addition to that limitation on iPhone users, the Versa and the revamped Fitbit software won't fix all of the problems that held the Ionic back. The Versa works with Android, iOS, and Windows devices. It feels like a mass appeal smartwatch adding NFC payments would help spur adoption, but apparently that's not how Fitbit sees it.
Fitbit will fold data about your cycle into the watch's Today app. That is not the only thing Fitbit is banking on though. The Ace is also available to pre-order right now, but won't be on your kid's wrist until May at the earliest. All of that is packed into a more slim and sleek metal package with upward of four days promised battery life. All Versa watches in Europe and Asia will come with Fitbit Pay onboard, but in the USA you'll need to get the £229.99 Special Edition Versa to get the feature. "Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today".
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