Bose Reveals AR Audio Platform

Bose has reportedly developed a tiny “wafer-thin” acoustics package for the platform that “represents the future of mobile micro-sound and features ‘jaw-dropping power and clarity

Bose has forayed into the augmented reality domain with the Bose AR - the first audio augmented reality platform in the world.

The first prototype glasses are Bluetooth compatible for calls or to integrate with Siri or Google Assistant.

According to Bose, "Bose AR is a platform, which means others can develop both apps for music, travel and education, among others - as well as wearables, including headphones, glasses and helmets".

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Bose is a company that many probably known for its audio products, like headphones and speakers, but at SXSW, the company made a surprise announcement as it has unveiled its latest efforts which comes in the form of a pair of augmented reality (AR) smart glasses. Instead of superimposing visual objects on to the real world like other AR smart glasses, they add an "audible layer of information and experiences".

As part of the early version of its smart spectacles, Bose says it's developed a "wafer-thin acoustics package" created to be carried on your face. The company said it is collaborating with academic research institutes, including the Massachusetts Institute of Technology Media Lab and the New York University Future Reality Lab, developers and manufacturers such as ASICS Studio, Starva, TripAdvisor, and Yelp, among other partners. The miniature acoustic package is embedded in each arm which will keep the audio private. Unlike the Sony product, these sunglasses are being primarily focussed at AR rather than audio that can also do AR.

"It places audio in your surroundings, not digital images, so you can focus on the unbelievable world around you rather than a tiny display", Bose's John Gordon said at the product unveiling. The location data is sent to Bose AR-enabled app that uses the information to send back relevant, real-time content back to the glasses which the wearer can then listen to. If you look at the sky, the glasses could let you know what the weather forecast is like. The audio technology company explained that wearers can control Bose AR via head gestures, simple touch gestures, and voice commands. "It places audio in your surroundings, not digital images, so you can focus on the incredible world around you rather than a tiny display".


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