Apple acquires magazine subscription app Texture

Texture  Apple

"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", Eddy Cue, Apple's senior vice president of software and services, said in a statement.

I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple. Magazines carried on Texture include GQ, National Geographic, Vanity Fair, Wired and The Atlantic. Ready to experience magazines like never before? All your favorite magazines and articles in one convenient place. Cue says it depends on what trusted publications you follow, but Apple News wants to show you more than what is most popular or what fits your viewpoint.

Neither Apple nor Texture is disclosing the exact amount of the deal, or what Apple plans to do with Next Issue Media's talent.

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The company was later rebranded as Texture and it now boasts of more than 200 titles from publishers Condé Nast, Hearst, Meredith and Rogers Media, who are all among the owners. For now, Texture will continue to operate as is. Currently, the service is available on multiple platforms, including iOS, Android, and Amazon.

And yet, CNN's Dylan Byers, who interviewed Cue, asked why the NRA has a presence in the App Store and on Apple TV. With Texture's existing catalog as a starting base, Apple could also be in the market for additional acquisition targets that would serve to beef up a future News-related service before its launch.

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