Businesses Can Now Use Google To Send RCS Texts To Android Users

RCS Universal Profile partners

The pilot program has been created to utilize new features and functionality made available through the RCS standard, such as rich cards and suggested actions and replies-all of which enable more interactive and actionable engagements between brands and their customers. Another Google partner, United Kingdom -based Esendex, plans a demo of the RCS application it has developed for the online supermarket Ocado.

Most industry insiders agree that when it comes to interactive and multimedia-friendly communication, Apple's iMessage is comfortably on top of the list.

RCS stands for Rich Communication Services and is the upgrade that SMS has desperately needed for a long time.

In the US, Google is working with Sprint to send RCS messages for 1-800 Contacts, 1-800-Flowers.com, Booking.com, SnapTravel, Subway, and others.

Over the coming months, Google is determined to continue bringing RCS messaging to more businesses in more regions.

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Reports confirm that Google's RCS platform is already compatible with the existing wireless infrastructure provided by most carrier networks. They say RCS will enable companies to send messages that will let customers make purchases, schedule appointments, find directions, and more directly from within the messaging app.

Several of those businesses are planning to demonstrate what they've been doing so far with RCS during next week's Mobile World Congress 2018 conference and expo, being held in Barcelona from February 26 through March 1. They are now trying to convince businesses to get in on the action after a successful Early Access Program for the business messaging feature. Several mobile phone companies will be there to showcase their latest and upcoming models.

Manufacturers that have signed up to support the company's push for an upgraded messaging service include Alcatel, Intex, Huawei, ZTE, LG, Lenovo, Lava, HMD Global (Nokia), Blu, Multilaser, Mobiwire, Lanix, Kyocera, Samsung, Sony Mobile, HTC, and Pixel.

Google has also been expanding RCS support into other continents over the past year. "Developers choose to build this messaging experience using Twilio because instead of wrestling with variations in APIs and tooling, they can integrate every messaging channel - including RCS - into their applications through one simple API".

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