GeekWire: Amazon extends Prime credit card benefits to Whole Foods purchases

GeekWire: Amazon extends Prime credit card benefits to Whole Foods purchases

Amazon's post-acquisition price cuts at Whole Foods probably provided enough reason to keep shopping there for a lot of people, but if you still haven't converted, Amazon has another way to tempt you in.

Amazon customers who have the Amazon Prime Store Card - not the Amazon Rewards Visa credit card - won't earn money back at Whole Foods.

Non-Prime members with the Rewards Visa Card will get three per cent back on their Whole Foods Market purchases, on top of the three per cent they already receive on all Amazon.com purchases, the two per cent on restaurants, gas stations, and drugstores, and the one per cent back on other purchases.

Whole Foods customers are reaping the benefits of Amazon's $14 billion acquisition of the organic-food store chain in 2017.

Read the full article on GeekWire.

When Amazon purchased Whole Foods for $14 billion a year ago, it promised that the Prime shipping and entertainment membership program would become the loyalty program of Whole Foods, too.

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You don't have to be a Prime member to be approved for Amazon's Rewards Visa, but it pays if you are. Other cards such as American Express Blue Cash Preferred card give as much as 6% cash back for grocery purchases, but it comes attached with the $95 annual fee.

Amazon acquired the chain of grocery stores specializing in high-end organic foods in June of past year for $13.7 billion. It has also rolled up its Treasure Truck deals service to Whole Foods locations, and began delivering Whole Foods groceries through Prime.

The online retailer actually made good on all the promises with discounts across the stores along with seasonal discounts on various events such as Thanksgiving turkeys and Valentine's Day roses.

The implementation of a new inventory management system has led to bare shelves, and Whole Foods employees have detailed how Amazon is crushing team morale with its procedures.

Amazon, however, is focused on greater integration between the two companies through groundbreaking technology and offers, such as fast shipping.

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