NBC expects Super Bowl LII to set single-day ad record

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Regarding football players kneeling during the national anthem before games, Gaudelli-the executive producer of "Sunday Night Football", "Thursday Night Football", and Super Bowl LII-said that any such protests during the Super Bowl will be covered live.

"It was a pretty big story in our country this fall".

NBC said it has fewer than 10 spots left to sell in game, and its pre-game and post-game shows are almost sold out as well, as is the post-Super Bowl broadcast of the hit show This is Us.

The gesture could give the anthem protests that started in 2016 an even bigger stage.

According to Fox News, "The anthem will be aired live and is scheduled to be performed by Pink". "The game itself nearly transcends the season", he continued, presumably addressing the uptick in injuries and player protests and declining television ratings.

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The Super Bowl traditionally ranks as the year's most-watched event on US television.

Gaudelli said the broadcasting team of Al Michaels and Cris Collinsworth would probably identify the players, explain the backstory of the polarizing protests "and then get on with the game".

"If they don't fix this problem, I can nearly guarantee you in four or five years that the National Football League is going to be the field hockey or modern sports", Bongino insisted.

The pair spoke at the Television Critics Association press tour, a twice a year event showcasing the latest ventures by top media networks.

Executive Producer Fred Gaudelli and sportscaster Al Michaels speak onstage during the NBCUniversal portion of the 2018 Winter Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 9, 2018 in Pasadena, California.

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