Amazon's Alexa voice assistant coming to Toyota cars this year

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Amazon is integrating the Alexa virtual assistant into more non-Amazon devices, including desktop and laptop computers from several manufacturers, a line of Kohler products and new vehicle models, according to The Verge and other publications covering the announcements coming out of the Consumer Electronics Show in Las Vegas this week.

Toyota is the latest automaker that will feature Amazon's voice-activated virtual assistant Alexa in its vehicles.

Toyota says its Alexa integration will allow for voice control of vehicle functions, such as climate control, while still offering Alexa's full suite of voice control options.

Three years and change since the launch of Amazon's digital assistant, Alexa has quickly spread beyond the Echo product line into a myriad of other smart-home appliances. Toyota announced the news at the Consumer Electronics Show in Las Vegas, Nevada. Alexa will let drivers and passengers get directions, control entertainment features, get the news and perform other functions in the auto via voice command, said both companies.

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"We're thrilled that Toyota and Lexus will bring Alexa to customers on the road", said John Scumniotales, head of product for Amazon Alexa Automotive.

The partnership will bring to life Amazon's plans to expand its speech platform beyond one's home.

"Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on the go", said Toyota Connected CEO Zack Hicks. Furthermore, a year ago in November Amazon announced a suite of voice-activated work tools to allow you to bring Alexa to the office. And so here we are, with more news of Amazon and partners integrating Alexa into every product that might come to mind - glasses, cars, mirrors, microwave ovens, mobile accessories, computers and many others.

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