Viagra is about to get a lot cheaper

Spark and Pfizer's gene therapy wows in haemophilia B

In one, uninsured men can get the name-brand blue pills for half the price through the company's Pfizer Direct home delivery program.

Drug companies will get their first shot at introducing generic alternatives to Viagra next week, when drugmaker Pfizer Inc.'s patent-protected monopoly expires Monday. Teva Pharmaceuticals, a generic drug maker, can start retailing its own version, but has not announced its price.

More generics are expected to come in the next year, which could lower the price by as much as 90 percent, experts said. "When generic Viagra comes out, they will be very happy", Dr. Nachum Katlowitz, a urologist at New York's Staten Island University Hospital, told AP.

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Launched in 1998, Viagra was the first pill for impotence. It suddenly transformed many aging men's bedroom frustrations, bringing these problems out in the open as something that could be easily treated, compared to penile implants and injections.

"The move to make Viagra Connect more widely accessible will encourage men to seek help within the healthcare system and increase awareness of erectile dysfunction", he said. Viagra remains a close second. Sage and Pfizer are actually taking huge steps to ward off competition and keep customers loyal.

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