Is deep purple your color? If yes, you're in luck next year

Pantone's 2018 Color of the Year Is 'Provocative and Thoughtful'

Next year, everything's gonna be purple.

Colour company Pantone has chosen a vibrant purple shade, named Ultra Violet, as its colour of the year for 2018.

In an interview with The New York Times, Leatrice Eiseman, executive director of the Pantone Color Institute, called it "the most complex of all colors, because it takes two shades that are seemingly diametrically opposed-blue and red-and brings them together to create something new".

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Historically, there has been a mystical or spiritual quality attached to Ultra Violet. While 2017 has had a lot of millennial pink (one of 2016's colors was rose quartz), the actual color of the year was Greenery, a pretty yellow-green shade reminiscent of springtime. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

It's also said to reflect creativity, individuality and non-conformity, with a link to music icons including Prince, who was honoured with his own purple colour "Love Symbol #2" in August, and Jimi Hendrix, who played "Purple Haze" in concert days before his death in 1970.

Pantone's color of the year has been running since the year 2000 - past winners include "honeysuckle", "marsala" and "sand dollar". Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy. "It reaches outside of the realm you might not ordinarily reach - it's out of the ordinary".

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