Facebook reportedly eyeing Snapchat's streak feature

Facebook working on feature similar to Snapchat's ''Streaks''

Zuckerberg's social network recently introduced a feature which resembles Instagram Stories.

A feature that was spotted by some Twitter users, it was seen that Facebook Messenger streaks include an emoji status for anyone a user is now in a streak with.

Although the Messenger "streak" feature only appears to be under test at the moment with a limited number of users, it is likely that it will be rolled out to all users in the near future.

Social networking giant Facebook has been "getting inspired" from Snapchat and brought on many features such as ephemeral stories, live face filters, text on images and so on to all its platforms including Facebook, WhatsApp and Messenger (Facebook's messaging app). The feature encourages friends to message each other daily to keep up their streaks. Similar to how it is on Snapchat, the feature will include an emoji status for anyone the user is now in a streak with. Another feature that Facebook is testing right now is called the Trust Indicators. What's important here is that as more and more Snaochat features make their way to Facebook Messenger and its associated apps, the aura of exclusivity around Snapchat will fade.

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Snapchat's streaks feature is particularly liked by its young audience.

Snapchat encourages its users to talk to friends as often as possible by displaying Snapstreaks with fire emojis to reward users when they talk to a friend over a number of consecutive days.

If Facebook is preparing to clone this, then don't be surprised to see it show up in Instagram and WhatsApp.


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