YouTube Pacts With Ticketmaster to Let Artists Sell US Concert Tickets

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"Starting today, we will begin featuring hundreds of artists' upcoming USA tour dates on their YouTube videos".

It's worth stressing here that this doesn't mean tickets will be available next to any music-related video on YouTube - those grainy fan-shot clips won't be used to sell tickets to the next gig on a tour. Dates and venues are listed and include a direct link to Ticketmaster.com to purchase tickets. The experience works on both web and mobile, though it looks slightly different, depending on the platform.

"We've been experimenting with ways we can offer a ticketing experience to fans and we're excited to announce our first ticketing partnership with Ticketmaster". The company says it will only show USA tour dates to start, and expects to have concert listings for all of its artists in North America before it expands globally. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans. Apple Music, meanwhile, tried and failed in artist-to-fan connections with Connect, a social feed for artist updates.

However, Ticketmaster's deal is not exclusive to YouTube - the company a year ago integrated with Spotify for ticket sales as well.

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Those outside the USA won't see the live show information, though they may still see a link to live shows if the artists have included one in their video notes. MTV lost the "music" portion to reality shows some time ago, and YouTube is now the main source for watching an artist's music videos.

YouTube has become the latest music streaming platform to partner with Ticketmaster, today announcing the integration of tour dates and ticket listings into "hundreds" of its hosted music videos.

The deal will see YouTube advertise concert listings within artist videos, and then push users over to Ticketmaster to make the transaction.

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