Aldi's Christmas ad brings back Kevin the Carrot

Kevin the Carrot is back again for Aldi's Christmas campaign in 2017 but this time he is looking for love not just Father Christmas

After last year's quest to meet Santa, Kevin can be seen embarking on a mission aboard a midnight express train, spotting a handsome lady carrot at the end on a table packed with plates full of Christmas dinner.

Aldi saw Christmas sales rise by 15.1% past year and cites the Kevin the Carrot campaign as a contributor to its success.

Jumping aboard, Kevin discovers this isn't just any train, but a luxurious sleeper complete with a dining auto and an awesome Christmas feast (all from Aldi, of course).

Disaster strikes as a pea is flung through the air towards the glamorous Katie the Carrot, and Kevin realises his moment has arrived.

Golden Globe victor Jim Broadbent returns to voice the heart-warming sequel as he narrates the story to the Edward Scissorhands soundtrack.

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Ahead of the launch of the campaign, Aldi teased it by putting Kevin the Carrot on dating app Happn with a message that he was "looking for love".

As well as being the hero of the brand campaign, Kevin and Katie will also be the stars of 14 product oriented sub-campaigns running as 20 and 30 second TV executions as well as being delivered across digital, social, outdoor, press, cinema, radio, door drop and in-store. Let's hope Katie the Carrot loves Kevin as much as we all do'.

Adam Zavalis, Marketing Director at Aldi UK, said: 'We launched Kevin past year with the line, heroes are grown, not born. And Kevin really did grow into our hero.

'We just had to bring him back again this year to help showcase our latest show-stopping festive range.

And this year, Kevin the Carrot is on a quest for love, as well as the chance to meet Father Christmas once more.


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