Porsche launches subscription auto hire program

Porsche launches subscription auto hire program

For now, though, Porsche Passport is a pilot program that is available in Atlanta (Georgia, United States).

Higher-end auto makers also need to come up with imaginative ways to persuade people in to their cars as mainstream cars become more like simple transport devices, and Porsche thinks it's come up with a solution - Porsche Passport.

Porsche has created a subscription service, starting next month, which allows its members to access a range of cars on demand.

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations".

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It comes in two package levels, one called "Launch" which features access to eight models such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne. The membership plan includes vehicle registration, tax, insurance and maintenance. "Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy", said President and CEO Klaus Zellmer of PCNA. To apply, you'll have to download the Porsche Passport app available on Apple and Android devices and go through the application process.

In addition to the monthly Porsche Passport costs, customers will need to pay a $500 joining fee and pass a credit check to gain access.

The Passport subscription service will begin in Atlanta this November. Users can schedule same day or future vehicle exchanges through the Porsche Passport app. After the pilot programme, both Porsche and Clutch Technologies will determine whether or not to expand Porsche Passport to further locations in North America and potentially in Europe. "Clutch is proud to be the enabling technology behind the service".

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