Humble Bundle Accounces Acquisition by IGN; Will Continue to Operate Independently

Humble Bundle and IGN

Humble has announced that the company has been acquired by IGN, though no significant staffing changes or alterations to the company's business model seem to be in place yet. With IGN backing it, Humble Bundle will be looking to branch out into game publishing as well.

This is potentially a big deal for game developers, since Humble has expanded beyond its bundling business to publish games, pay devs to make games for its subscription-based monthly game club, maintain a subscription-based online game trove, and operate an online game storefront. It will also have some support from IGN with the aim of accelerating growth and raising more money for charity. As long as the company keeps up its good deeds and IGN doesn't try to reinvent the wheel too much, it will likely continue to be the most successful and high-profile charitable endeavor in gaming history. The terms of the deal have not yet been made clear, but IGN have apparently been looking to make the deal for almost a year.

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"We want to stick to the fundamentals in the short term". Galbraith said that IGN had been scoping out the acquisition of Humble for around a year and that the current idea is to funnel them the resources they need to continue to grow their company. "We don't want to disrupt anything we're doing right already", added Humble Cofounder John Graham.

Humble Bundle began in 2010 and has since then raised $106 million for charity thanks to over 10 million customers. It's unclear how owning a video game publisher will affect IGN's video game coverage, but it could raise some conflict-of-interests until Humble and IGN clearly outline how the two entities will maneuver around this situation.

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